Top 10 'Discover the New Beijing' Themed Routes Released
Source：english.beijing.gov.cn 2025-06-05
On June 3, the 2025 Beijing Inbound Tourism Development Conference officially opened in the capital of China. To enrich the portfolio of inbound tourism products and cater to the needs of diverse markets and visitor groups, the top 10 "Discover the New Beijing" themed routes for inbound tourism were unveiled during the conference.
Among the 10 themed routes, tourists seeking in-depth cultural experiences can choose the "Central Axis - Local Flavors Tour" and the "Ancient Trails - Intangible Heritage Tour". For visitors interested in everyday local life, there are the "Future Traditions - Urban Renewal Tour" and the "Hidden Alleys - Hutong Exploration Tour". Those looking for technological, artistic and trendy experiences can choose the "Grand Canal's Riverside - Artful Leisure Tour" and the "Trendy Fun - Riverside Night Tour". Nature lovers looking for relaxing getaways can go for the "22°C Summer - Forest Retreat Tour" and the "Great Wall - Hot Spring Vacation Tour". And for those who enjoy outdoor sports and adventures, there are the "Mountain Discovery - Stargazing Hike Tour" and the "Emerald Waves - Lake Adventure Tour". These tour packages will be available at the Tourist Services areas of the "Beijing Service" service counters at the airports as well as on selected online platforms.
In addition, tailored "Airport Area Tour" service packages are offered to short-term inbound and visa-free transit travelers. These include a variety of half-day and full-day tour options covering cultural heritage sites, theme parks, adorable animals, food and shopping, art, and fashion. These tour products are available on the English website of China International Travel Service (CITS) and the Tourist Services area of the "Beijing Service" service counter at the Daxing Airport.
A series of key initiatives to boost inbound tourism in Beijing were also released during the conference. Following the implementation of direct tap-to-ride subway services supporting bank cards of UnionPay, Visa and MasterCard, those of American Express and Japan Credit Bureau (JCB) cards will also be supported by the services by the end of June. In collaboration with the Pacific Asia Travel Association (PATA), Visa will launch digital and business skill training sessions for micro and small-sized tourism businesses in Beijing this June. MasterCard will also introduce a tap-to-ride cashback program for overseas visitors, making green travel more convenient for inbound tourists.
Among the 10 themed routes, tourists seeking in-depth cultural experiences can choose the "Central Axis - Local Flavors Tour" and the "Ancient Trails - Intangible Heritage Tour". For visitors interested in everyday local life, there are the "Future Traditions - Urban Renewal Tour" and the "Hidden Alleys - Hutong Exploration Tour". Those looking for technological, artistic and trendy experiences can choose the "Grand Canal's Riverside - Artful Leisure Tour" and the "Trendy Fun - Riverside Night Tour". Nature lovers looking for relaxing getaways can go for the "22°C Summer - Forest Retreat Tour" and the "Great Wall - Hot Spring Vacation Tour". And for those who enjoy outdoor sports and adventures, there are the "Mountain Discovery - Stargazing Hike Tour" and the "Emerald Waves - Lake Adventure Tour". These tour packages will be available at the Tourist Services areas of the "Beijing Service" service counters at the airports as well as on selected online platforms.
In addition, tailored "Airport Area Tour" service packages are offered to short-term inbound and visa-free transit travelers. These include a variety of half-day and full-day tour options covering cultural heritage sites, theme parks, adorable animals, food and shopping, art, and fashion. These tour products are available on the English website of China International Travel Service (CITS) and the Tourist Services area of the "Beijing Service" service counter at the Daxing Airport.
A series of key initiatives to boost inbound tourism in Beijing were also released during the conference. Following the implementation of direct tap-to-ride subway services supporting bank cards of UnionPay, Visa and MasterCard, those of American Express and Japan Credit Bureau (JCB) cards will also be supported by the services by the end of June. In collaboration with the Pacific Asia Travel Association (PATA), Visa will launch digital and business skill training sessions for micro and small-sized tourism businesses in Beijing this June. MasterCard will also introduce a tap-to-ride cashback program for overseas visitors, making green travel more convenient for inbound tourists.