Reappearing on the International Stage! The BMC Showcases the Charm of Chinese Urban Brands to the World
Source：Beijing Tongzhou Fabu 2025-06-12
Recently, at the "2025 Chinese Brands Going Global - Global Tour" event held in Milan, Italy, the Beijing Municipal Administrative Center (BMC), as an outstanding representative of Chinese urban brands, showcased its unique cultural and tourism resources, beautiful urban landscape, and vibrant innovative development to the world.
This marks the BMC's second appearance on the international stage after its participation in China Design Week at Milan Design Week in 2024. As invited to the world in Beijing Tongzhou's urban promotional video: "Tongzhou, Beijing Municipal Administrative Center: A city of dreams where millennium-old canal civilization resonates with global innovation, sincerely inviting the world to co-create a new future of international opportunities!"
Green Living, Poetic Dwellings
In the Beijing Municipal Administrative Center, you can enjoy your own unique happy moments at the world's largest Universal Studios, or experience the beauty of intangible cultural heritage through exquisite craftsmanship, exploring the unique charm of millennium-old Tongzhou. You can breathe the fresh air generously bestowed by nature in the vast "urban forest" and community parks. You can also visit urban libraries, business districts, and art zones to experience a rich sense of local life with family, and enjoy leisurely afternoon tea with friends. In this forest city, tens of thousands of acres of forest intertwine with the clear waters of the Grand Canal, as the BMC, with its livable and business-friendly environment, provides people with a place for poetic dwellings.
Vibrant City, Unlimited Opportunities
Since the Yuan Dynasty, Tongzhou has been the core hub of China's north-south grain transportation, known as a "millennium commercial water dock." From an ancient transport city to a financial hub, China's version of "Canary Wharf" is rising. Its excellent business environment attracts hundreds of billions of investments annually, building bridges for international exchange and cooperation, making it a focal point for business investment. The core competitiveness of the Beijing Municipal Administrative Center in attracting global investors stems from its unique advantages. It is designated by the State Council as the BMC and serves as a new growth point for Beijing's economic development. From here, one can reach Xiong'an New Area and Tianjin Port within an hour, connecting to the vast market of 110 million people in the Beijing-Tianjin-Hebei region and radiating to the Northeast Asian economic circle.
World's Living Room, Internationally Acclaimed
Tongzhou, the Beijing Municipal Administrative Center's image, has garnered global admiration from international friends and resonated with guests worldwide.
Ravera Beniamino, an Italian student from the Confucius Institute at the University of Milan, stated that when he visited Beijing with his parents before, he saw its historical side. Today, after watching the video of the BMC, he recognized the very modern aspect of Beijing, and how it is full of greenery, which reminded him of China's ecological path of "lucid waters and lush mountains are invaluable assets."
Stefano di Martino, former Vice President of the Milan City Council and "People's Friendship Envoy" conferred by the Chinese People's Association for Friendship with Foreign Countries, has visited China multiple times. In his observation, the BMC's development path, which integrates technology and green initiatives, is worth emulating by many cities. "Many developing cities in the world, including Milan, can draw beneficial experiences from this exchange. This exchange is not only interesting but also aesthetically pleasing, as it can become a source of cultural, industrial, and technological exchange, which has positive significance for many cities."
In its openness and inclusiveness, the Beijing Municipal Administrative Center – Tongzhou – has always served as an urban drawing-room for international exchange, continuing to write new chapters of international engagement with fresh vigor.
This marks the BMC's second appearance on the international stage after its participation in China Design Week at Milan Design Week in 2024. As invited to the world in Beijing Tongzhou's urban promotional video: "Tongzhou, Beijing Municipal Administrative Center: A city of dreams where millennium-old canal civilization resonates with global innovation, sincerely inviting the world to co-create a new future of international opportunities!"
Green Living, Poetic Dwellings
In the Beijing Municipal Administrative Center, you can enjoy your own unique happy moments at the world's largest Universal Studios, or experience the beauty of intangible cultural heritage through exquisite craftsmanship, exploring the unique charm of millennium-old Tongzhou. You can breathe the fresh air generously bestowed by nature in the vast "urban forest" and community parks. You can also visit urban libraries, business districts, and art zones to experience a rich sense of local life with family, and enjoy leisurely afternoon tea with friends. In this forest city, tens of thousands of acres of forest intertwine with the clear waters of the Grand Canal, as the BMC, with its livable and business-friendly environment, provides people with a place for poetic dwellings.
Vibrant City, Unlimited Opportunities
Since the Yuan Dynasty, Tongzhou has been the core hub of China's north-south grain transportation, known as a "millennium commercial water dock." From an ancient transport city to a financial hub, China's version of "Canary Wharf" is rising. Its excellent business environment attracts hundreds of billions of investments annually, building bridges for international exchange and cooperation, making it a focal point for business investment. The core competitiveness of the Beijing Municipal Administrative Center in attracting global investors stems from its unique advantages. It is designated by the State Council as the BMC and serves as a new growth point for Beijing's economic development. From here, one can reach Xiong'an New Area and Tianjin Port within an hour, connecting to the vast market of 110 million people in the Beijing-Tianjin-Hebei region and radiating to the Northeast Asian economic circle.
World's Living Room, Internationally Acclaimed
Tongzhou, the Beijing Municipal Administrative Center's image, has garnered global admiration from international friends and resonated with guests worldwide.
Ravera Beniamino, an Italian student from the Confucius Institute at the University of Milan, stated that when he visited Beijing with his parents before, he saw its historical side. Today, after watching the video of the BMC, he recognized the very modern aspect of Beijing, and how it is full of greenery, which reminded him of China's ecological path of "lucid waters and lush mountains are invaluable assets."
Stefano di Martino, former Vice President of the Milan City Council and "People's Friendship Envoy" conferred by the Chinese People's Association for Friendship with Foreign Countries, has visited China multiple times. In his observation, the BMC's development path, which integrates technology and green initiatives, is worth emulating by many cities. "Many developing cities in the world, including Milan, can draw beneficial experiences from this exchange. This exchange is not only interesting but also aesthetically pleasing, as it can become a source of cultural, industrial, and technological exchange, which has positive significance for many cities."
In its openness and inclusiveness, the Beijing Municipal Administrative Center – Tongzhou – has always served as an urban drawing-room for international exchange, continuing to write new chapters of international engagement with fresh vigor.